FTC mandates disclosure of personalized pricing algorithms
This forces companies to reveal hidden price discrimination mechanics, increasing transparency and potentially limiting unchecked price personalization that can erode consumer trust.
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FTC requires disclosure of personalized pricing
The Federal Trade Commission announced it will require U.S. retailers and service providers to disclose when they personalize prices for customers and explain the personal data used. This is the first clear federal stance on personalized pricing, affecting companies like Home Depot, Uber, and Target.