Builders must recognize that personalized pricing requires explicit transparency to avoid legal risks and consumer backlash, highlighting the guardrail of clear data use disclosure in pricing strategies.
Frame 1 of 4
FTC seeks comment on enforcement policy for personalized pricing
The FTC announced it is seeking public comment on a draft enforcement policy statement that warns businesses using personal data to set individualized prices must disclose this use clearly or risk violating consumer protection laws. The FTC Chairman emphasized consumers expect listed prices to be uniform, not personalized based on their data.